“Newspaper of the Future”?
Delivering news digitally in a personalized manner is a nut many a startup – as well as many established Internet companies and publishers – are desperately trying to crack. Recent start-up Hawthorne Labs is no different. The company has just released their first application called APOLLO for the iPad.
Apollo is quite similar to Pandora in that it uses an algorithm (using factors such as time spent on articles, sources favorited, articles liked/not-liked as well as social elements like Twitter and Facebook mentions and similar peoples’ tastes etc.) to help users discover the best content for them in a variety of categories (Top News, Business, Tech, Sports and so on).
The team behind the company consists of ex-Google News and Bing engineers so it looks like they know what they’re doing.
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